A Recipe for Success? Sustaining Creativity Among First-Time Creative Producers -- Dataset Used for Study 3

<div><div>Abstract</div><div><p>Sustaining creativity is difficult. We identify the conditions that determine repeat production of novelty among first-time producers, and the psychological mechanism transmitting their effects. Our theoretical model highlights that the novelty of a first production can lower the probability of creating a second production, particularly when the first production is bestowed with an award or recognition. This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model—award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person’s creative identity that doing so may cause. Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts.</p></div></div><div><br></div><div>Description</div><div>The same dataset in two different formats and a file with the commands to run the code in Stata.<br></div><div><div>Variables included:</div><div><br></div><div><div>second_novel_idea </div><div>0 = Participants who chose to exploit their work by developing an idea for a sequel or for a marketing campaign for the first cookbook they had written</div><div>1 = Participants who chose to develop another idea for a second, new cookbook theme</div><div><br></div><div>novel</div><div>0 = Participants in the conventional condition</div><div>1 = Participants in the novel condition</div><div><br></div><div>award</div><div>0 = Participants in the no award condition</div><div>1 = Participants in the award condition</div><div><br></div><div>creative_identity_threat</div><div>Average of seven different items measuring a participant's creative identity threat (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))</div><div><br></div><div>creative_identity</div><div>Average of five different items (based on Farmer et al., 2003) measuring a participant's creative identity (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))</div><div><br></div><div>declining_creativity_beliefs </div><div>Average of three different itmes (Lucas and Nordgren, 2020) measuring a participant's declining creativity beliefs (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))</div><div><br></div><div>exploitation_inclinations </div><div>Average of four different itmes (based on Mom et al., 2009) measuring a participant's exploitation inclinations (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))</div><div><br></div><div>female</div><div>0 = Male participant</div><div>1 = Female participant</div><div><br></div><div>age</div><div>Age of the participant at the time that the experiment was conducted</div></div></div>